WASHINGTON - Tech giants Microsoft and Yahoo reached a long-awaited partnership Wednesday in a bid to challenge Google, which holds a 65 percent market share in online search.
Under a 10-year deal, websites from both companies would use Microsoft's Bing search engine, which could now integrate Yahoo's considerable trove of search technology.

Yahoo, in turn, would handle worldwide sales of premium search-related advertising for both companies.

In exchange for becoming Yahoo's sole search provider - and gaining access to its massive traffic - Microsoft would pay its partner 88 percent of the search revenues generated on Yahoo sites.

"This agreement comes with boatloads of value for Yahoo, our users and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development," said Yahoo chief executive Carol Bartz in a statement.

According to Microsoft chief executive Steve Ballmer, the deal will allow Microsoft...

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Baseball’s penthouse is again decorated with hand-painted silk pinstripe wallpaper. Nine years after their previous World Series title, the Yankees copped No. 27 last night when they spanked the defending champion Phillies, 7-3, in Game 6 at Yankee Stadium as a record gathering of 50,315 that didn’t include George Steinbrenner watched.
Friday morning the Yankees will celebrate with a ticker-tape parade up lower Broadway.
“Right where we belong," Derek Jeter bellowed from a stage in the middle of the $1.5 billion Stadium.
And they looked very comfortable. Alex Rodriguez, who doesn’t have to answer any more questions about choking in the postseason, let loose with a river of victory tears and promised the parade will be a huge party.

Mariano Rivera held a copy of The Post’s front page with the No. 27 on the cover.



Hideki Matsui, who went 3-for-4 with a homer and six RBIs that tied the single-game record, was named MVP and took ...

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The excitement is in the air as mixed martial arts fans are eagerly awaiting for UFC 104 happening in a couple of days time at the Staples Center in Los Angeles. The highlight of UFC 104 is the Lyoto Machida vs Shogun Rua fight, contesting the light heavyweight
championship crown. Machida and Rua are two of the best MMA fighter from Brazil so expect only the best from these two.

Posted below are the rest of the fights scheduled in UFC 104. As with UFC 103, the UFC announced a portion of the preliminary card will air live and commercial-free during an hour long block on Spike. Currently, the Ryan Bader vs. Eric Schafer and Antoni Hardonk vs. Patrick Barry fights will be shown on Spike in the U.S and ESPN in the UK.


Light Heavyweight Championship: Lyoto Machida vs. Mauricio Rua
Heavyweight bout: Cain Velasquez vs. Ben Rothwell
Lightweight bout: Gleison Tibau vs. Josh Neer
Lightweight bout: Joe Stevenson vs. Spencer Fisher
Welterweight bout: Anthony Johnson...

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With five SAW movies already out there, how many ways are left to create buzz about a sequel that normally nobody would care about?
The SAW 6 marketing team came up with the great idea of creating a Facebook app that lets you kill 4 of your friends (and rescue two). Although it's a reasonable question why you're still friends with people you're ready to kill, it can also be a great way of taking an existing relationship to an even deeper level. Let's say you're still friends with your ex on Facebook. Killing that person in the SAW 6 Facebook app can be seen as a sign of true love and commitment to your current partner, and it also proves to them you are really over that past relationship.



This is how it works:
* choose six friends that you want to include in the "wheel trap", a death game taken from the current movie
* you will see your friends' profile pictures spinning in the "wheel of death trap"...

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As long as advertisers pay for clicks, there will be click fraud. And the more people combat it, the more sophisticated the attacks become to get around the defenses that advertisers, search engines, and others put in place. But a recent click fraud ring discovered by click-fraud monitoring service Anchor Intelligence suggests that the practice is evolving to a scale never seen before.

Anchor Intelligence identified a click fraud ring being run out of China which involved 200,000 different IP addresses and racked up more than $3 million worth of fraudulent clicks across 2,000 advertisers in a two-week period. That money was never paid out and the ring has now dissipated (or moved onto another scam), but who knows how long the ring was in operation before Anchor noticed. The operation was called DormRing1 because it was centered in dorms at technical universities in China such as the Shanghai Technology Institute.

“We have seen 200 fraud rings,” says Anchor VP ...

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